Papers

Working papers

Consumer Time Budgets and Grocery Shopping Behavior (with Tobias Klein and Yan Xu), under review, 2018

Consumer Misinformation and the Brand Premium: A Private Label Blind Taste Test (with Jean-Pierre Dubé, and Robbie Evans), under review, 2018.

The Economics of Brands and Branding (with Jean-Pierre Dubé, and Sridhar Moorthy), working paper, 2018. Chapter prepared for the Handbook of the Economics of Marketing.

Innovation and Distribution: A General Equilibrium Model of Manufacturing and Retailing, working paper, 2018.

Published papers

Huang, Yufeng and Bart J. Bronnenberg (2018), “Pennies for Your Thoughts: Costly Product Consideration and Purchase Quantity Thresholds,” forthcoming at Marketing Science.

Datta, Hannes, George Knox, and Bart J. Bronnenberg (2018), “Changing Their Tune: How Consumers’ Adoption of Online Streaming Affects Music Consumption and Discovery,” Marketing Science, 37:1 (January-February), 5-21

  • Lead-article

Kim, Jun B., Paulo Albuquerque, and Bart J. Bronnenberg (2017), “The Probit Choice Model under Sequential Search with an Application to Online Retailing,Management Science, 63:11 (November), 3911-3929

Bronnenberg, Bart J., and Jean-Pierre Dubé (2017), “The Formation of Consumer Brand Preferences,” Annual Review of Economics, 9, 353-382

Bronnenberg, Bart J., Jun B. Kim, and Carl F. Mela (2016), “Zooming In on Choice: How Do Consumers Search for Cameras Online?,Marketing Science, 35: 5 (September-October), 693-712

  • Lead-article
  • Winner of the 2017 John D.C. Little Best Paper Award

Bronnenberg and Paul B. Ellickson (2015), “Adolescence and the Path to Maturity in Global Retail,” the Journal of Economic Perspectives, 29:4 (Fall), 113-134

Bronnenberg, Bart J., Jean-Pierre Dubé, Matthew Gentzkow, and Jesse Shapiro (2015), “Do Pharmacists Buy Bayer? Sophisticated Shoppers and the Brand Premium,” the Quarterly Journal of Economics, 130:4 (November), 1669-1726

Bronnenberg, Bart J. (2015), “The Provision of Convenience and Variety by the Market,” the RAND Journal of Economics, 46:3 (Fall), 480-498

Fader, Peter S., Bart J. Bronnenberg, Ganesh Iyer, Scott A. Neslin, Oded Netzer, Kannan Srinivasan (2014), “Editorial—Report of the Marketing Science Editorial Review Committee,” Marketing Science, 33 (2), 159-162

Abbring, Jaap H., Bart J. Bronnenberg, Pieter A. Gautier, and Jan C. van Ours (2014), “Dutch Economists Top 40,” de Economist, 162, 107-114

Bronnenberg, Bart J., Tülin Erdem, Peter E. Rossi, and Ariel Pakes (2012), “Introduction to the Special Section on “Market Dynamics,” Journal of Marketing Research, 44 (December), 749

Bronnenberg, Bart J., Jean-Pierre Dubé and Matthew Gentzkow (2012) “The Evolution of Brand Preferences: Evidence from Consumer Migration,” the American Economic Review, 102 (6), 2472-2508

  • NBER Working Paper No. 16267, August 2010
  • Featured in the Economist, 9/23/2010, and the Economist online edition http://www.economist.com/node/17090924

Albuquerque, Paulo, and Bart J. Bronnenberg (2012), “Measuring the Impact of Negative Demand Shocks on Car Dealer Networks,Marketing Science, 31:1 (January-February), 4-23

  • Lead-article with invited comments
  • Albuquerque, Paulo, and Bart J. Bronnenberg (2012), “Rejoinder on Commentaries to Albuquerque and Bronnenberg,” Marketing Science, 31:1 (January-February), 32-35

Bronnenberg, Bart J., Sanjay K. Dhar, and Jean-Pierre Dubé (2011), “Endogenous Sunk Costs and the Geographic Differences in the Market Structures of CPG Categories,” Quantitative Marketing and Economics, 9:1, 1-23

  • Lead-article

Kim, Jun B., Paulo Albuquerque, and Bart J. Bronnenberg (2011), “Mapping Online Consumer Search,” Journal of Marketing Research, 48:1 (January-February), 13-27

Kim, Jun B., Paulo Albuquerque, and Bart J. Bronnenberg (2010), “Online Demand under Limited Consumer Search,” Marketing Science, 29:6 (November-December), 1001-1023

  • Winner of the 2011 Frank M. Bass Dissertation Award for the best Marketing Science/Management Science paper based on a doctoral dissertation.

Bronnenberg, Bart J., Jean-Pierre Dubé, and Carl F. Mela (2010), “Do DVR’s Influence Consumer Brand Purchases?,” the Journal of Marketing Research, 47:6 (November-December), 998-1010

  • Lead article

Hwang, Minha, Bart J. Bronnenberg, and Raphael Thomadsen (2010), “An Empirical Analysis of Determinants of Assortment Composition and Assortment Size at U.S. Supermarkets,” Marketing Science, 29:5 (September-October), 858-879

van Nierop, Erjen, Bart J. Bronnenberg, Richard Paap, Michel Wedel, and Philip-Hans Franses (2010), “Retrieving Unobserved Consideration Sets from Household Panel Data,” Journal of Marketing Research, 47:1 (January-February), 63-74

Bronnenberg, Bart J., Sanjay K. Dhar, and Jean-Pierre Dubé (2009), “Brand History, Geography, and the Persistence of CPG Brand Shares,” the Journal of Political Economy, 117:1, 87-115

Albuquerque, Paulo and Bart J. Bronnenberg (2009), “Estimating Demand Heterogeneity Using Aggregated Data: An Application to the Frozen Pizza Category,’’ Marketing Science, 28:2, 356-372

Bronnenberg, Bart J., Jean Pierre Dubé, Carl Mela, Paulo Albuquerque, Tulin Erdem, Brett Gordon, Dominique Hanssens, Guenter Hitsch, Baohong Sun (2008), “Measuring Long Run Marketing Effects and their Implications for Long Run Marketing Decisions,” Marketing Letters, 19, 367-382

Bronnenberg, Bart J., Michael W. Kruger, and Carl F. Mela (2008), “The IRI Marketing Data Set,” Marketing Science, 4 (July-August), 745-748.

Bronnenberg, Bart J. (2008), “Brand Competition in Consumer Packaged Goods: Sustaining Large Market Advantages with Little Product Differentiation,” Quantitative Marketing and Economics, 6:1, 79-107

  • A practitioner version of this paper written by Booz|Allen|Hamilton is available from www.strategy-business.com/media/file/sb34_041-research_notes.pdf

Paulo Albuquerque, Bart J. Bronnenberg and Charles Corbett (2007), “A Spatio-temporal Analysis of Global Diffusion of ISO 9000 and ISO 14000 Certification,” Management Science, 53:3 (March), 451-468

Bronnenberg, Bart J., Sanjay K. Dhar, and Jean-Pierre Dubé (2007), “Consumer Packaged Goods in the United States: National Brands, Local Branding,” Journal of Marketing Research, 44 (February), 4-13.

  • Lead article with invited comments
  • Winner 2008 Paul Green Award, and finalist for the 2012 O'Dell Award for the 2007 Journal of Marketing Research-article that made a significant long-term contribution to marketing research.
  • Bronnenberg, Bart J., Sanjay K. Dhar, and Jean-Pierre Dubé (2007), rejoinder “National Brands, Local Branding: Conclusions and Future Directions,” Journal of Marketing Research, 44 (February), 26-28.

Bronnenberg, Bart J., Carl F. Mela, and William F. Boulding (2006), “The Periodicity of Competitor Pricing,Journal of Marketing Research, 43 (August), 477-493.

Bradlow, Eric T., Bart J. Bronnenberg, Gary J. Russell, Neeraj Arora, David Bell, Sri Devi Deepak, Frenkel ter Hofstede, Catarina Sismeiro, Raphael Thomadsen, Sha Yang (2005), “Spatial Models in Marketing,” Marketing Letters, 16 (3,4), 267-278.

Bronnenberg, Bart J. (2005), “Spatial Models in Marketing Research and Practice,” Applied Stochastic Models in Business and Industry, 21, 335-343.

Bronnenberg, Bart J. (2005), Rejoinder to comments on “Spatial Models in Marketing Research and Practice,” Applied Stochastic Models in Business and Industry, 21, 349-350.

Bronnenberg, Bart J., Peter E. Rossi, and Naufel J. Vilcassim (2005), “Structural Modeling and Policy Simulation,” the Journal of Marketing Research, 42 (February), 22-26.

Wathieu, Luc, A.V. Mutukrishnan, and Bart J. Bronnenberg (2004), “The Asymmetric Effect of Brand Positioning on Post-Promotion Preference,” the Journal of Consumer Research, 31:3 (December), 652-657.

Bronnenberg, Bart J. and Carl Mela (2004), “Market Rollout and Retail Adoption for New Brands of Non-durable Goods,” Marketing Science, 23:4 (Fall), 500-518.

  • Winner 2004 John D.C. Little Best Paper Award
  • Finalist for the 2011 Long Term Impact Award for the Marketing Science/Management Science papers in 2001-2005.

Prasad, Ashutosh, Bart J. Bronnenberg, and Vijay Mahajan (2004) “Product entry timing in dual distribution channels: The case of the movie industry,” Review of Marketing Science, vol 2:1, Berkeley Electronic Press at http://www.bepress.com/romsjournal/vol2/iss1/art4/

Bronnenberg, Bart J., and Paulo Albuquerque (2003), “Marketing Strategy in Packaged Goods and Geography,” Advances in Management Strategy, vol 20, 215-238.

Prasad, Ashutosh, Vijay Mahajan, and Bart J. Bronnenberg (2003), “Advertising versus Pay-per-View in Electronic Media,” International Journal of Research in Marketing, vol 20(1), 13-30.

  • Lead article
  • Winner 2003 Best Paper Award.

Dubé, Jean-Pierre, Pradeep Chintagunta, Bart J. Bronnenberg, Ron Goettler, Amil Petrin, P.B. (Seethu) Seetharaman, K. Sudhir, Raphael Thomadsen, Ying Zhao (2002), “Structural Applications of the Discrete Choice Model,” Marketing Letters, 13:3 (August), 207-220.

Bronnenberg, Bart J., and Catarina Sismeiro (2002), "Using Multimarket Data to Predict Brand Performance in Markets for Which No or Poor Data Exist,” Journal of Marketing Research, vol 39, February, 1-17.

  • Lead article
  • Winner 2003 Paul Green Award
  • Finalist for the 2007 O'Dell Award for the 2002 Journal of Marketing Research-article that made a significant long-term contribution to marketing research.

Bronnenberg, Bart J. and Vijay Mahajan (2001), "Unobserved Retailer Behavior in Multimarket Data: Joint Spatial Dependence in Market Shares and Promotion Variables," Marketing Science, 20:3 (Summer), 284-299.

  • Finalist for the 2011 Long Term Impact Award for the Marketing Science/Management Science papers in 2001-2005.

Bronnenberg, Bart J., Vijay Mahajan, and Wilfried R. Vanhonacker (2000), “The Emergence of Market Structure in New Repeat-Purchase Categories: The Interplay of Market-Share and Retailer Distribution,” Journal of Marketing Research, 37 (February), 16-31.

  • Finalist for the 2005 O'Dell Award for the 2000 Journal of Marketing Research-article that made a significant long-term contribution to marketing research.

Baz, Jamil, Eric Briys, Bart J. Bronnenberg, Michèle Cohen, Robert Kast, Pascale Viala, Luc Wathieu, Martin Weber, and Klaus Wertenbroch (1999), “Risk Perception in the Short Run and in the Long Run,” Marketing Letters, 10:3, 267-283.

Bronnenberg, Bart J. (1998), “Advertising Frequency Decisions in a Discrete Markov Process under a Budget Constraint,” Journal of Marketing Research, 35 (August), 399-406

Zenor, Michael J., Bart J. Bronnenberg and Leigh McAlister (1998), “The Impact of Marketing Policy on Promotional Price Elasticities and Baseline Sales,” Journal of Retailing and Consumer Services, 5:1, 25-32.

Peterson, Robert A., Sridhar Balasubramanian, and Bart J. Bronnenberg (1997), “The Marketing Implications of the Internet for Consumers,” Journal of the Academy of Marketing Science, 25:4, 329-346.

Bronnenberg, Bart J. and Luc Wathieu (1996): “Asymmetric Promotion Effects and Brand Positioning,Marketing Science, 15:4, 379-394.

Bronnenberg, Bart J. and Wilfried R. Vanhonacker (1996): “Limited Choice Sets, Local Price Response and Implied Measures of Price Competition,Journal of Marketing Research, 33 (May), 163-173

  • Finalist for the 2001 O'Dell Award for the 1996 Journal of Marketing Research-article that made a significant long-term contribution to marketing research.

Bronnenberg, Bart J. and Jo M.L. van Engelen (1988): “A Dutch Test with the NewProd Model,” R&D Management, 18:4, 321-332

BOOKCHAPTERS

Bart Bronnenberg (2018), “Retailing and Consumer Demand for Convenience” to appear in the Handbook of Retailing (eds. Els Gijsbrechts and Katrijn Gielens).

Albuquerque, Paulo and Bart J. Bronnenberg (2018), “Applying Structural Models in a Public Policy Context,” in Natalie Mizik, Dominique M. Hanssens: Handbook of Marketing Analytics, p. 539-548, Edward Elgar Publishing, Cheltenham, UK

Albuquerque, Paulo and Bart J. Bronnenberg (2017), “Structural Models,” in Peter S. H. Leeflang, Jaap E. Wieringa, Tammo H. A. Bijmolt, Koen H. Pauwels: Advanced Methods for Modeling Markets, p. 203-234, Springer, New York, NY

Peterson, Robert A., Sridhar Balasubramanian, and Bart J. Bronnenberg (2000), “The Marketing Implications of the Internet for Consumers,” reprinted in Jagdish Sheth, Abdolreza Eshghi, and Balaji Krishnan (2000), “Marketing in the Internet Age

Peterson, Robert A., Sridhar Balasubramanian, and Bart J. Bronnenberg (2000), “The Marketing Implications of the Internet for Consumers,” reprinted in Montgomery Research, “Defying the Limits: Reaching New Heights in Customer Relationship Management”