Published papers

Bronnenberg, Bart J. (2024), “Innovation and Distribution: A General Equilibrium Model of Manufacturing and Retailing,” forthcoming at the Economic Journal

Bronnenberg, Bart J., Tobias J. Klein, and Yan Xu (2024), “Consumer Time Budgets and Grocery Shopping Behavior,” forthcoming at Management Science

Huang, Yufeng  and Bart J. Bronnenberg (2023), “Consumer Transportation Costs and the Value of E-Commerce: Evidence from the Dutch Apparel Industry,” Marketing Science, 42:5 (September-October), 984-1003

Pachali, Max J., Marco J. W. Kotschedoff, Arjen van Lin, Bart J. Bronnenberg,  Erica van Herpen (2023), How do nutritional warning labels affect prices?, Journal of Marketing Research, 60:1 (February), 92-109.

Bronnenberg, Bart J., Jean-Pierre Dubé, and Joonhwi Joo (2022), “Millennials and the Take-Off of Craft Brands: Preference Formation in the U.S. Beer Industry,” Marketing Science, 41:4 (July-August), 282-304.

Bronnenberg, Bart J., Jean-Pierre Dubé, and Chad Syverson (2022), “Intangible Marketing Capital,” Journal of Economic Perspectives, 36:3, 53-74.

Bies, Suzanne M.T.A., Bart J. Bronnenberg, and Els Gijsbrechts (2021), “How Push Messaging Impacts Consumer Spending and Reward Redemption in Store-Loyalty Programs,” International Journal of Research in Marketing, 38:4 (December), 877-899.  

Bronnenberg, Bart J., Jean-Pierre Dubé, and Robert E. Sanders (2020), “Consumer Misinformation and the Brand Premium: A Private Label Blind Taste Test.” Marketing Science, 39:2 (March-April), 382–406

Huang, Yufeng and Bart J. Bronnenberg (2018), “Pennies for Your Thoughts: Costly Product Consideration and Purchase Quantity Thresholds,” Marketing Science,  37:6 (November-December), 1009-1052 

Datta, Hannes, George Knox, and Bart J. Bronnenberg (2018), “Changing Their Tune: How Consumers’ Adoption of Online Streaming Affects Music Consumption and Discovery,” Marketing Science, 37:1 (January-February), 5-21

Kim, Jun B., Paulo Albuquerque, and Bart J. Bronnenberg (2017), “The Probit Choice Model under Sequential Search with an Application to Online Retailing,”  Management Science, 63:11 (November), 3911-3929

Bronnenberg, Bart J., and Jean-Pierre Dubé (2017), “The Formation of Consumer Brand Preferences,” Annual Review of Economics, 9, 353-382

Bronnenberg, Bart J., Jun B. Kim, and Carl F. Mela (2016), “Zooming In on Choice: How Do Consumers Search for Cameras Online?,” Marketing Science, 35: 5 (September-October), 693-712

Bronnenberg and Paul B. Ellickson (2015), “Adolescence and the Path to Maturity in Global Retail,” the Journal of Economic Perspectives, 29:4 (Fall), 113-134  

Bronnenberg, Bart J., Jean-Pierre Dubé, Matthew Gentzkow, and Jesse Shapiro (2015), “Do Pharmacists Buy Bayer? Sophisticated Shoppers and the Brand Premium,” the Quarterly Journal of Economics, 130:4 (November), 1669-1726  

Bronnenberg, Bart J. (2015), “The Provision of Convenience and Variety by the Market,” the RAND Journal of Economics, 46:3 (Fall), 480-498 

Fader, Peter S., Bart J. Bronnenberg, Ganesh Iyer, Scott A. Neslin, Oded Netzer, Kannan Srinivasan (2014), “Editorial—Report of the Marketing Science Editorial Review Committee,” Marketing Science, 33 (2), 159-162

Abbring, Jaap H., Bart J. Bronnenberg, Pieter A. Gautier, and Jan C. van Ours (2014), “Dutch Economists Top 40,” de Economist, 162, 107-114

Bronnenberg, Bart J., Tülin Erdem, Peter E. Rossi, and Ariel Pakes (2012), “Introduction to the Special Section on “Market Dynamics,” Journal of Marketing Research, 44 (December), 749 

Bronnenberg, Bart J., Jean-Pierre Dubé and Matthew Gentzkow (2012) “The Evolution of Brand Preferences: Evidence from Consumer Migration,” the American Economic Review, 102 (6), 2472-2508  

Albuquerque, Paulo, and Bart J. Bronnenberg (2012), “Measuring the Impact of Negative Demand Shocks on Car Dealer Networks,” Marketing Science, 31:1 (January-February), 4-23

Bronnenberg, Bart J., Sanjay K. Dhar, and Jean-Pierre Dubé (2011), “Endogenous Sunk Costs and the Geographic Differences in the Market Structures of CPG Categories,” Quantitative Marketing and Economics, 9:1, 1-23

Kim, Jun B., Paulo Albuquerque, and Bart J. Bronnenberg (2011), “Mapping Online Consumer Search,” Journal of Marketing Research, 48:1 (January-February), 13-27  

Kim, Jun B., Paulo Albuquerque, and Bart J. Bronnenberg (2010), “Online Demand under Limited Consumer Search,” Marketing Science, 29:6 (November-December), 1001-1023

Bronnenberg, Bart J., Jean-Pierre Dubé, and Carl F. Mela (2010), “Do DVR’s Influence Consumer Brand Purchases?,” the Journal of Marketing Research, 47:6 (November-December), 998-1010

Hwang, Minha, Bart J. Bronnenberg, and Raphael Thomadsen (2010), “An Empirical Analysis of Determinants of Assortment Composition and Assortment Size at U.S. Supermarkets,” Marketing Science, 29:5 (September-October), 858-879

van Nierop, Erjen, Bart J. Bronnenberg, Richard Paap, Michel Wedel, and Philip-Hans Franses (2010), “Retrieving Unobserved Consideration Sets from Household Panel Data,” Journal of Marketing Research, 47:1 (January-February), 63-74

Bronnenberg, Bart J., Sanjay K. Dhar, and Jean-Pierre Dubé (2009), “Brand History, Geography, and the Persistence of CPG Brand Shares,” the Journal of Political Economy, 117:1, 87-115  

Albuquerque, Paulo and Bart J. Bronnenberg (2009), “Estimating Demand Heterogeneity Using Aggregated Data: An Application to the Frozen Pizza Category,’’ Marketing Science, 28:2, 356-372

Bronnenberg, Bart J., Jean Pierre Dubé, Carl Mela, Paulo Albuquerque, Tulin Erdem, Brett Gordon, Dominique Hanssens, Guenter Hitsch, Baohong Sun (2008), “Measuring Long Run Marketing Effects and their Implications for Long Run Marketing Decisions,” Marketing Letters, 19, 367-382

Bronnenberg, Bart J., Michael W. Kruger, and Carl F. Mela (2008), “The IRI Marketing Data Set,” Marketing Science, 4 (July-August), 745-748. 

Bronnenberg, Bart J. (2008), “Brand Competition in Consumer Packaged Goods: Sustaining Large Market Advantages with Little Product Differentiation,” Quantitative Marketing and Economics, 6:1, 79-107

Paulo Albuquerque, Bart J. Bronnenberg and Charles Corbett (2007), “A Spatio-temporal Analysis of Global Diffusion of ISO 9000 and ISO 14000 Certification,” Management Science, 53:3 (March), 451-468

Bronnenberg, Bart J., Sanjay K. Dhar, and Jean-Pierre Dubé (2007), “Consumer Packaged Goods in the United States: National Brands, Local Branding,” Journal of Marketing Research, 44 (February), 4-13.

Bronnenberg, Bart J., Carl F. Mela, and William F. Boulding (2006), “The Periodicity of Competitor Pricing,” Journal of Marketing Research, 43 (August), 477-493.

Bradlow, Eric T., Bart J. Bronnenberg, Gary J. Russell, Neeraj Arora, David Bell, Sri Devi Deepak, Frenkel ter Hofstede, Catarina Sismeiro, Raphael Thomadsen, Sha Yang (2005), “Spatial Models in Marketing,” Marketing Letters, 16 (3,4),  267-278.

Bronnenberg, Bart J. (2005), “Spatial Models in Marketing Research and Practice,” Applied Stochastic Models in Business and Industry, 21, 335-343. 

Bronnenberg, Bart J. (2005), Rejoinder to comments on “Spatial Models in Marketing Research and Practice,” Applied Stochastic Models in Business and Industry, 21, 349-350. 

Bronnenberg, Bart J., Peter E. Rossi, and Naufel J. Vilcassim (2005), “Structural Modeling and Policy Simulation,” the Journal of Marketing Research, 42 (February), 22-26.  

Wathieu, Luc, A.V. Mutukrishnan, and Bart J. Bronnenberg (2004), “The Asymmetric Effect of Brand Positioning on Post-Promotion Preference,” the Journal of Consumer Research, 31:3 (December), 652-657.  

Bronnenberg, Bart J. and Carl Mela (2004), “Market Rollout and Retail Adoption for New Brands of Non-durable Goods,” Marketing Science, 23:4 (Fall), 500-518. 

Prasad, Ashutosh, Bart J. Bronnenberg, and Vijay Mahajan (2004) “Product entry timing in dual distribution channels: The case of the movie industry,” Review of Marketing Science, vol 2:1, Berkeley Electronic Press at http://www.bepress.com/romsjournal/vol2/iss1/art4/

Bronnenberg, Bart J., and Paulo Albuquerque (2003), “Marketing Strategy in Packaged Goods and Geography,” Advances in Management Strategy, vol 20, 215-238. 

Prasad, Ashutosh, Vijay Mahajan, and Bart J. Bronnenberg (2003), “Advertising versus Pay-per-View in Electronic Media,” International Journal of Research in Marketing, vol 20(1), 13-30.

Dubé, Jean-Pierre, Pradeep Chintagunta, Bart J. Bronnenberg, Ron Goettler, Amil Petrin, P.B. (Seethu) Seetharaman, K. Sudhir, Raphael Thomadsen, Ying Zhao (2002), “Structural Applications of the Discrete Choice Model,” Marketing Letters, 13:3 (August), 207-220.

Bronnenberg, Bart J., and Catarina Sismeiro (2002), "Using Multimarket Data to Predict Brand Performance in Markets for Which No or Poor Data Exist,” Journal of Marketing Research, vol 39, February, 1-17.

Bronnenberg, Bart J. and Vijay Mahajan (2001), "Unobserved Retailer Behavior in Multimarket Data: Joint Spatial Dependence in Market Shares and Promotion Variables," Marketing Science, 20:3 (Summer), 284-299.

Bronnenberg, Bart J., Vijay Mahajan, and Wilfried R. Vanhonacker (2000), “The Emergence of Market Structure in New Repeat-Purchase Categories: The Interplay of Market-Share and Retailer Distribution,” Journal of Marketing Research, 37 (February), 16-31.

Baz, Jamil, Eric Briys, Bart J. Bronnenberg, Michèle Cohen, Robert Kast, Pascale Viala, Luc Wathieu, Martin Weber, and Klaus Wertenbroch (1999), “Risk Perception in the Short Run and in the Long Run,” Marketing Letters, 10:3, 267-283.

Bronnenberg, Bart J. (1998), “Advertising Frequency Decisions in a Discrete Markov Process under a Budget Constraint,” Journal of Marketing Research, 35 (August), 399-406

Zenor, Michael J., Bart J. Bronnenberg and Leigh McAlister (1998), “The Impact of Marketing Policy on Promotional Price Elasticities and Baseline Sales,” Journal of Retailing and Consumer Services, 5:1, 25-32.

Peterson, Robert A., Sridhar Balasubramanian, and Bart J. Bronnenberg (1997), “The Marketing Implications of the Internet for Consumers,” Journal of the Academy of Marketing Science, 25:4, 329-346.

Bronnenberg, Bart J. and Luc Wathieu (1996): “Asymmetric Promotion Effects and Brand Positioning,” Marketing Science, 15:4, 379-394.

Bronnenberg, Bart J. and Wilfried R. Vanhonacker (1996): “Limited Choice Sets, Local Price Response and Implied Measures of Price Competition,” Journal of Marketing Research, 33 (May), 163-173

Bronnenberg, Bart J. and Jo M.L. van Engelen (1988): “A Dutch Test with the NewProd Model,” R&D Management, 18:4, 321-332

 

BOOKCHAPTERS

Bronnenberg, Bart J., Jean-Pierre Dubé, and Sridhar Moorthy (2019), “The Economics of Brands and Branding,” Chapter 6 in: Handbooks in Economics; Economics of Marketing Volume 1, Jean-Pierre Dubé and Peter E. Rossi, eds., North-Holland, Amsterdam, The Netherlands, 291-359

Bart Bronnenberg (2018), “Retailing and Consumer Demand for Convenience” to appear in the Handbook of Retailing (eds. Els Gijsbrechts and Katrijn Gielens). 

Albuquerque, Paulo and Bart J. Bronnenberg (2018), “Applying Structural Models in a Public Policy Context,” in Natalie Mizik, Dominique M. Hanssens: Handbook of Marketing Analytics, p. 539-548, Edward Elgar Publishing, Cheltenham, UK

Albuquerque, Paulo and Bart J. Bronnenberg (2017), “Structural Models,” in Peter S. H. Leeflang, Jaap E. Wieringa, Tammo H. A. Bijmolt, Koen H. Pauwels: Advanced Methods for Modeling Markets, p. 203-234, Springer, New York, NY  

Peterson, Robert A., Sridhar Balasubramanian, and Bart J. Bronnenberg (2000), “The Marketing Implications of the Internet for Consumers,” reprinted in Jagdish Sheth, Abdolreza Eshghi, and Balaji Krishnan (2000), “Marketing in the Internet Age” 

Peterson, Robert A., Sridhar Balasubramanian, and Bart J. Bronnenberg (2000), “The Marketing Implications of the Internet for Consumers,” reprinted in Montgomery Research, “Defying the Limits: Reaching New Heights in Customer Relationship Management”