Bart Bronnenberg

Bart Bronnenberg is a Professor of Marketing at the Tilburg School of Economics and Management. He is also a research fellow of the Centre for Economic Policy Research (CEPR) in London. He holds Ph.D. and M.Sc. degrees in management from INSEAD, Fontainebleau, France, and an M.Sc. degree in industrial engineering from Twente University, the Netherlands. Bart Bronnenberg previously held appointments at the University of Texas in Austin (1994-1998), the University of California, Los Angeles (1998-2007) , and Stanford University (2017-2018). He is a member of the Royal Dutch Academy of Sciences. 

Bart Bronnenberg’s current research covers  (1) the formation of consumer preferences for sustainable and healthy foods, (2) convenience and retailing, (3) branding and entry barriers, and (4) consumer search behavior and online product search. His publications on these topics have appeared in leading academic journals in business and economics. With his co-authors, Bart has been a recipient of the 2003 and 2008 Paul Green Award, the 2003 IJRM Best Paper Award, the 2003 and 2016 John D.C. Little Best Paper Award, and the 2020 INFORMS long term impact award. He was also named a fellow of the Informs Society for Marketing Science in 2023. His research has been supported (among others) by a  2022-2026  NWO Open Competition grant, a 2010-2015 NWO Vici grant, and a 2008-2011 ERC Marie-Curie grant from the European Research Council.