Bart Bronnenberg is a Professor of Marketing at the Tilburg School of Economics and Management. He is also a research fellow of the Centre for Economic Policy Research (CEPR) in London. He holds Ph.D. and M.Sc. degrees in management from INSEAD, Fontainebleau, France, and an M.Sc. degree in industrial engineering from Twente University, the Netherlands. Bart Bronnenberg previously held appointments at the University of Texas in Austin (1994-1998), the University of California, Los Angeles (1998-2007) , and Stanford University (2017-2018).
Bart Bronnenberg’s current research covers (1) the formation of consumer preferences for sustainable and healthy foods, (2) convenience and retailing, (3) branding and entry barriers, and (4) consumer search behavior and online product search. His publications on these topics have appeared in leading academic journals in business and economics. With his co-authors, Bart has been a recipient of the 2003 and 2008 Paul Green Award, the 2003 IJRM Best Paper Award, the 2003 and 2016 John D.C. Little Best Paper Award, and the 2020 INFORMS long term impact award. He was also awarded a 2022-2026 open competition grant and a 2010-2015 Vici grant (both from the Dutch Reseach Council, NWO), and a 2008-2011 Marie-Curie grant from the European Research Council.