Bart Bronnenberg

Bart Bronnenberg is a Professor of Marketing at the Tilburg School of Economics and Management. He is also a research fellow of the Centre for Economic Policy Research (CEPR) in London. He holds Ph.D. and M.Sc. degrees in management from INSEAD, Fontainebleau, France, and an M.Sc. degree in industrial engineering from Twente University, the Netherlands. Bart Bronnenberg previously held appointments at the University of Texas in Austin (1994-1998), the University of California, Los Angeles (1998-2007), and Stanford University (2017-2018). He is a member of the Royal Dutch Academy of Sciences. 

Bart Bronnenberg’s current research covers  (1) consumer demand for sustainable and healthy foods, (2) consumer time use and demand for convenience, (3) consumer search behavior and online product search, and (4) branding and entry barriers. His publications on these topics have appeared in leading academic journals in business and economics. Bart has been a recipient of the 2003, 2008, and 2023 Paul Green Award, the 2003 IJRM Best Paper Award, the 2003 and 2016 John D.C. Little Best Paper Award, and the 2020 INFORMS long term impact award. He was also named a fellow of the Informs Society for Marketing Science in 2023. His research has been supported (among others) by a  2022-2026  NWO Open Competition grant, a 2010-2015 NWO Vici grant, and a 2008-2011 ERC Marie-Curie grant from the European Research Council.